FEATURED WORK: National Geographic Travel

We were privileged enough, back in January, to have contributed photographic work to the following article on the thriving bourbon market in Louisville for National Geographic. The original post can be found here.


Where Bourbon Hits the Spot: Louisville

January 20th 2014

     A bourbon flight at Proof on Main in Louisville, Kentucky  Photo by:  Proof on Main


A bourbon flight at Proof on Main in Louisville, Kentucky Photo by: Proof on Main

Louisville’s whiskey revolution is making a splash.

When the Evan Williams Bourbon Experience opened this fall along cast-iron Whiskey Row, Main Street welcomed its first distillery in a century. Tipplers can now swirl, sniff, and sip Kentucky’s native drink across from the 18th-century site where Williams made his name as an early spirits purveyor.

Corn whiskey has coursed through town nearly since its 1778 founding, from civic leaders toasting board decisions with a jug of it to whiskey warehouses anchoring the port along the Falls of the Ohio River.

     Bartender Amber Yates pours a glass of whiskey at the Silver Dollar  Photo by:  Thomas Wavid Johns


Bartender Amber Yates pours a glass of whiskey at the Silver Dollar Photo by: Thomas Wavid Johns

Prohibition dried up the city’s stills, but a recent boom in craft spirits has sent distilleries barreling back into the resurgent downtown. New cult brands like Michter’s and Angel’s Envy as well as 19th-century revival Peerless Distilling are all set to open to visitors this year.

Long the gateway to the Bourbon Trail, connecting the stillhouses of the surrounding bluegrass, Louisville has a surplus of top-shelf bars and restaurants pouring the state’s finest, any way you like it—in a tasting flight at arty Proof on Main (with 75-plus labels), straight with a side of honky-tonk at the Silver Dollar, or in classic cocktails at throwback Down One Bourbon Bar.

Tip: Order whiskey with a “branch” (a drop of water) at any of the 26 bars on Louisville’s urban bourbon trail.

Thomas JohnsComment